Our announcement
Keith Peiris
Today we're announcing Lightfield's TK.
Since launching last November, over 5,000 companies have signed up for Lightfield. We've become the system of record for the fastest growing companies, and teams are migrating entire Salesforce implementations onto Lightfield. This TK will go toward accelerating our growth and expanding the scope of work that’s possible for our agent to perform for customers.
Building a CRM engineered for the future
Agents have changed how companies serve their customers. They can do most of the work you used to hire for — across sales, customer service, product development, and every other part of the business. But the quality of an agent's work is limited by what it understands about your business, your product, and your customers.
Legacy CRMs like Salesforce and Hubspot were not built for agents to understand a business. They were architected over twenty years ago for humans to update records and store data in fields. Without understanding, they can’t perform quality or reliable work, because the record underneath is incomplete and missing the context agents need.
Lightfield was built from day one for agents. We reimagined the CRM as a business world model — a record that updates itself from every call, email, and meeting, structured for agents to reason from. A world model doesn't just store state; it holds enough context to help you see what's coming: like which deals are at risk, or what customers will want next. Every person and every agent at your company works from the same customer truth.
This context lets customers delegate real work to agents: generating pipeline from the patterns in their closed-won deals, deploying agents to respond autonomously to customers, and ramping new sellers on how their best deals were won.
What’s next
Every era of CRM had a system of record built for how work was done. Salesforce was built for the cloud era, when humans did the work and software tracked it. Lightfield is built for what’s next - a world where your team and your agents work together to find, sell to, and service your customers.
We’re transforming CRM from a Salesforce-era database to a business world model that tells every person (and agent) at your company exactly what they need to know to best serve your customers. Our mission is to put one in the hands of every employee and every agent at every company.
