Building the CRM that works for you

For most of its history, CRM has been built to record work that happened somewhere else. A call ends and someone logs a note. A deal moves and someone updates a stage. The system captures the output of work, not the work itself.

We started Lightfield with a different premise: a CRM with context to do the work.

Since launch, thousands of founders have used Lightfield to run their deals: walking into late-stage calls fully briefed on every prior conversation and commitment; surfacing deals that went quiet before they slipped; and replying to prospects from inside the deal rather than toggling between tabs and a stale CRM.

Today, we’re adding to the top of the funnel.

Introducing Agentic Pipeline Generation

Outbound agents run your plays leveraging the deals you've won, the conversations you've logged, and the language your buyers actually used.

Your CRM tells you who to target. The patterns in your deals shape the list. What was this company doing when they bought? Who had the real buying power? What was happening that made them ready for this conversation? Agents score prospective accounts against those patterns and build lists rooted in evidence.

Your CRM tells you what to say. Deals logged means data points on how your best buyers think. The phrases used to describe pain. The objection that showed up across every deal. The priorities that made your best customers move fast. Agents draft outreach grounded in actual customer conversations and purchase decisions.

Your CRM monitors what’s working. The agents run on a record that grows with every send, reply and conversation. Every cycle produces sharper insights and the system’s performance compounds over time.

That’s what intentional outbound looks like.

Why we built this

We kept hearing the same thing from our customers. One founder described his outbound stack as "Frankenstein tools" — Clay, Apollo, HubSpot, LinkedIn Sales Navigator, manual research — none of it connected, all of it requiring him as the glue. Another put the underlying problem plainly: "I just don't have the clock for it." Every founder we talked to had a hypothesis. None had a system that could run it.

The founders who succeed at outbound aren’t the ones sending the most emails. They’re the ones who understood what they had to offer, found the people with the problem they could solve, and had something real to say when they got there. That’s who we built Agentic Pipeline Generation for.

Talk to our team to add Agentic Pipeline Generation to your account. We’ll map out a campaign to your next won deals.