Product

Pipeline generation

Outbound agents that run on your CRM.

Running outbound takes tools, time, and methodology most founders don't have. Lightfield does it for you, with a forward-deployed team building off your CRM data.

Trusted by the world's fastest growing startups

Outbound is hard to learn, execute, and maintain.

The tools are expensive: A typical set-up - data enrichment, inbox warming, sequencing - runs over $20,000 a year before you send a single email. Agencies cost even more and optimize for meetings booked, not quality pipeline.
The maintenance is constant: Sequences break. Tools go offline. Data stops syncing. You spend over half your time on outbound keeping the systems working instead of improving messaging or talking to prospects.
You can't tell what's working: List sizing, audience segmentation, offer testing, experiment design — most founders are learning these on the job. Without a methodology, every campaign feels like a shot in the dark.

Why Lightfield

Running outbound on your CRM data is different. Standalone platforms start from a database. Lightfield starts from the customer data you've already accumulated.

Account scoring that learns from what works

Lightfield trains on the patterns in your closed-won customers, not a generic ICP doc. Every score comes with reasoning grounded in your data.

Messaging in your customers' own words

Sequences are written using the exact language from your call transcripts and email threads — the phrases your best customers use to describe their pain, and what actually moved them to close.

Warm paths surfaced automatically

Your team's LinkedIn connection graph is mapped to target accounts. Warm intro paths surface where they exist for the prospects most worth pursuing.

Features

What's included with pipeline generation

A scored list of accounts, refreshed continuously

We build your target account list from your ICP and score every account on fit, timing, and connection strength using hiring, funding, tech stack, and investor signals.

Verified contacts and warm intro paths

For each account, we surface verified emails and LinkedIn profiles, cross-reference your team's network for warm intros, and route contacts to the right sequence.

Personalized email and LinkedIn sequences

Our team writes sequences using language from your own transcripts. The Lightfield agent runs the cadence, escalates replies for review, and reroutes contacts when sequences end.

A forward-deployed team

Each engagement is built around testable hypotheses that we scope with you. We meet weekly to review results, decide what to change, and plan the next experiment.

Natural language reporting and analytics

Ask the Lightfield agent which segments convert, which messages get opened, which accounts went quiet, and which look like your best customers — all in the same chat interface.

Run outbound without building it yourself.

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Frequently asked questions

AI BDRs are designed to replace entry-level reps at established sales organizations — companies with a working motion, a defined ICP, and a known playbook, where the goal is volume and the bar for quality is "good enough."
Lightfield Pipeline Generation is for teams at the other end. Your motion isn't established yet. You don't have a playbook to automate. We're a capacity multiplier for the best people on your team, not a replacement for the cheapest ones. We bring methodology and execution capacity so founders and operators can run more experiments, learn faster, and make better decisions about how to scale growth.
Agencies optimize for meetings booked. Their incentive is volume, and the playbook walks out the door when the engagement ends.
Lightfield optimizes for pipeline most likely to convert to revenue. Every data point in your CRM — your closed-won customers, your closed-lost reasons, your call transcripts, your team's connection graph — informs which accounts we target, who we contact, and what we say. The result is fewer meetings with better-fit prospects, not more meetings with worse ones. And because the motion runs on your CRM, the playbook stays with you.
Standalone platforms start cold. They build a TAM from a generic database and your email history, then write sequences against an ICP doc. Lightfield starts with your closed-won customers, your meeting transcripts, and your team’s connection graph. The team scoring your accounts and writing your sequences is operating on the information you share with them, not a comprehensive understanding of every single conversation you’ve ever had with your prospects or customers.